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Digital Marketing

#TeamSyntax is a leader in digital marketing. We have experts in both organic and paid digital strategy who are ready to help your organization reach its target. We offer full-service solutions to meet your digital marketing needs. Syntax can help you develop a successful digital marketing strategy and launch a creative digital campaign that aligns with your business or organizational goals. Our team tracks results closely and adjusts campaigns as needed to ensure maximum return on investment. 

Content is king. Our in-house team includes creative content development – from animation to video, graphic design and podcasts, plus optimization for different marketing and communications channels.

related services we offer

Digital Strategy
Campaign Execution
Content Development
Influencer Marketing
Paid Campaigns
Graphic Design
Live Social
Analytics & Impact Reporting
Search Engine Optimization

Our Work

Some of our work in digital media marketing includes:

Meet our Team

Jennifer Madigan
Executive Vice President

A communications and media relations professional with a long history in the TV and online news industry, Jennifer has a Bachelor of Journalism with combined Honours in Sociology from Carleton University. Over nearly 15 years in TV news, Jennifer worked as a reporter, videographer, and producer locally, and later as the Executive Producer of The West Block with Tom Clark on Global News.

During the years, Jennifer has gained a great understanding of the media maze and possesses a keen ability to spot and solve problems during a crisis. She also knows how to tell a story with impact. Jennifer uses these skills to help clients effectively shape and communicate their narratives. Jennifer provides strategic communications advice, crisis communications and media relations support, as well as media training for a list of clients including Crown corporations, national associations, and non-governmental organizations.

Dana Telfer
Director of Brand and Marketing

Dana is a marketing and communications professional with over 20 years of experience developing and executing unique marketing campaigns and events. She is a passionate and creative marketing strategist who has worked alongside some of the most successful and recognizable brands. Dana has extensive experience in strategic event planning and execution, with a creative vision for capturing audiences. She is a results-driven team player committed to delivering high-quality work.

Prior to joining Team Syntax, Dana worked at the Ottawa Senators Hockey Club where she was the Manager of Brand Integration. There, she developed and executed strategic marketing initiatives and led numerous customer acquisition and customer experience initiatives.

Liane Mamo
Director of Marketing and Creative Content

With a focus on brand and strategy and a background in design, Liane is passionate about storytelling and communicating. At Syntax, she is responsible for developing and executing effective marketing campaigns, events, and conferences.

A creative thinker and effective marketing and communications expert, Liane has over 15 years of experience in brand marketing roles. She has worked with several national brands creating local and national marketing campaigns and partnership plans from concept to execution. Liane spent 11 seasons working for the Ottawa Senators Hockey Club. In addition to her marketing and partnership experience, she has managed several marquee events for the NHL and Ottawa Senators including the Stanley Cup Finals, NHL All Star Game, Heritage Classic, and the IIHF World Junior Hockey Championships.

Galya Matkovska
Communications Strategist

Galya is a marketing and communications specialist with experience in the healthcare industry, media, and government. Galya worked with a medical start-up, where she led digital marketing strategy, customer relations management, PR, and lead generation. She successfully implemented a communication strategy that launched the company nationwide. Galya also served as part of the communications team for Ukraine’s Minister of Health, helping to promote healthcare reform through content for digital platforms. She is an experienced project manager who has led the development and launch of several websites and video productions.

Jennifer Brigden
Senior Content Advisor

Jennifer is an award-winning writer and communications specialist with more than 15 years’ experience working at a mix of marketing firms, magazines, and national non-profits, including the Canadian Breast Cancer Foundation and Canada World Youth.

A hard-working and dedicated creative, Jennifer has written every possible type of content: websites, radio spots, TV commercials, brochures, magazine articles, pitches, letters, speeches, annual reports, and lots and lots of social media content. She is an expert at developing concepts and brand work, and she knows from experience there is nothing like growing an idea from an inkling into an ambitious campaign.

Farhana Cynthia
Digital Content Coordinator

Farhana is a digital-marketing professional who specializes in digital branding, advertising, content development, and copywriting. She has over five years of professional experience in digital marketing with national and international companies. Farhana is skilled and experienced in brand and market communication, and product development.

Before coming to Syntax, Farhana worked for two leading telecom companies in Bangladesh as Loyalty and Partnership Manager and Brand Specialist. There, she successfully developed brand strategies, launched multiple 360-degree customer-centric campaigns, designed telco products, and worked with cross-functional teams to generate revenue.

Kayla Bryant
Senior Digital Media Strategist and Graphic Designer

Kayla is an experienced and skilled senior digital media strategist who has worked on a variety of multimedia projects ranging from corporate branding and custom illustrations to social media content, print advertisements, and more. In the past 13 years, Kayla has gained a wide range of experience working with many different industries and has done work for hundreds of clients in the petroleum, health, not-for-profit, and travel sectors, and more.

With five years’ experience in print, she is very knowledgeable about how to see a project to the end. She also brings hand-drawn illustration, photography, and animation skills to the table. In addition to creating logos and signage for Whitewater Region and the Village of Carp, Kayla has worked collaboratively on design for Inspiring Healthy Futures, the Ottawa Regional Cancer Foundation, and many others.

Vanessa Sorgard
Senior Digital Media Strategist and Graphic Designer

Vanessa has close to 20 years of experience in desktop publishing, graphic design, and art direction. She has worked on a variety of multimedia projects including marketing campaigns, print collateral, news page layout and design, signage, corporate branding, and more.

Vanessa began her career in local media and has since developed brand identities for many businesses and professionals in the health and fitness industry. Before joining Syntax, she was a senior designer and creative supervisor for Costco Wholesale Canada. In her 10 years with Costco, Vanessa was responsible for the design and development of high-end print products including brochures, magazines, packaging, and training manuals.

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