Events, Video Production, Digital Campaign
Challenge The Ottawa Regional Cancer Foundation (ORCF) is dedicated to funding and supporting research to prevent, detect, diagnose, and cure cancer. For more than a decade, the ORCF has hosted the Cancer Champions Breakfast to support Ottawa-area patients and families undergoing cancer treatment. In 2020, Syntax Strategic worked alongside the ORCF to produce, promote, and deliver the first-ever virtual event in the organization’s history, a partnership which was repeated in 2021.
Our Role Syntax developed themes, generated content, amplified marketing, and executed a highly successful virtual event. We designed a social media engagement plan and schedule, conducted influencer outreach to increase attendance and donations, developed and distributed sponsorship packages, and produced informative and creative graphics to brand the event. We also provided leading-edge production services, including the creation of a stand-alone documentary which anchored the 2021 breakfast.
Impact In 2020, the virtual event had over 300 attendees and raised $1,063,499.18 for local cancer care, the highest amount ever raised for the event in a single year. The following year, an additional 150 people attended the Breakfast online, with donations totaling $825,000. Each year, the event generated significant earned media and influencer engagement, received thousands of hits on social media, and was featured prominently in local news stories.