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Sport Practice

#TeamSyntax knows sports. Think of us like your own personal all-star team. We have experts in strategic planning, media training, branding, events, digital media, and design who work together to deliver results and solutions.

The Syntax advantage is working with a team that is passionate about sports communication. Many of our team members have backgrounds in professional and amateur sport and have a deep understanding of the Canadian sport landscape.

Our Work

We deliver for clients in the sports industry.
Some of our work in sport includes:

meet our team

Dana Telfer
Director of Marketing and Events

Dana is a marketing and communications professional with over 20 years of experience developing and executing unique marketing campaigns and events. She is a passionate and creative marketing strategist who has worked alongside some of the most successful and recognizable brands. Dana has extensive experience in strategic event planning and execution, with a creative vision for capturing audiences. She is a results-driven team player committed to delivering high-quality work.

Prior to joining Team Syntax, Dana worked at the Ottawa Senators Hockey Club where she was the Manager of Brand Integration. There, she developed and executed strategic marketing initiatives and led numerous customer acquisition and customer experience initiatives.

Liane Mamo
Senior Director of Marketing and Creative Content

With a focus on brand and strategy and a background in design, Liane is passionate about storytelling and communicating. At Syntax, she is responsible for developing and executing effective marketing campaigns, events, and conferences.

A creative thinker and effective marketing and communications expert, Liane has over 15 years of experience in brand marketing roles. She has worked with several national brands creating local and national marketing campaigns and partnership plans from concept to execution. Liane spent 11 seasons working for the Ottawa Senators Hockey Club. In addition to her marketing and partnership experience, she has managed several marquee events for the NHL and Ottawa Senators including the Stanley Cup Finals, NHL All Star Game, Heritage Classic, and the IIHF World Junior Hockey Championships.

Vanessa Sorgard
Senior Digital Media Strategist and Graphic Designer

Vanessa has close to 20 years of experience in desktop publishing, graphic design, and art direction. She has worked on a variety of multimedia projects including marketing campaigns, print collateral, news page layout and design, signage, corporate branding, and more.

Vanessa began her career in local media and has since developed brand identities for many businesses and professionals in the health and fitness industry. Before joining Syntax, she was a senior designer and creative supervisor for Costco Wholesale Canada. In her 10 years with Costco, Vanessa was responsible for the design and development of high-end print products including brochures, magazines, packaging, and training manuals.

giving back

We’re proud to support three sports teams through sponsorship:

Team Weagle/Epping

One of the top mixed doubles curling teams in Canada


A local U18 girls’ curling team

2022/23 USA Ringette Team

Ringette team with our local Carp ringette legend, Madi Broadhurst
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