Our Expertise

Strategic Advisory Services

  • Change Management Communications
  • Communications Consulting
  • Marketing and Communications Team Performance Audits
  • Marketing and Communications Team Effectiveness and Organization
  • Strategic Planning
  • Association Management

Public Affairs + Government Relations

  • Issues-based Advocacy
  • Government Lobby Days + Events
  • Government Monitoring
  • Government Outreach + Engagement
  • Strategic Public Affairs Planning + Message Development + Execution

Media + Public Relations

  • Media + Crisis + Presentation Training
  • Crisis + Issues Management
  • Editorial Writing + Promotion
  • Media Event Planning + Promotion
  • Media Outreach + Engagement
  • Public Relations Strategy Development

Marketing + Design

  • Marketing Strategy Development + Execution
  • Brand Narrative Development
  • Content Marketing
  • Event Management + Execution + Promotion
  • Brand + Logo Design
  • Copy Writing
  • Graphic Design
  • Public Awareness + Education Campaigns

Digital + Creative

  • Digital Strategy
  • Digital Training
  • Social Media Advertising
  • Social Media Management
  • Website Content Development + Design

Virtual + Live Event Management

  • Sponsorship
  • Speaker attainment
  • Planning
  • Promotion
  • Execution
  • Media Management

Our Team

Founded in 2010 by President and CEO Jennifer Stewart, Syntax Strategic (Syntax) is full-service media relations, strategic communications, marketing, and graphic design firm. Headquartered in Ottawa, with a satellite office in Toronto, the Syntax team is made up of highly talented communications professionals who pride themselves on delivering the highest quality of service to our clients.

Jennifer Stewart

President + CEO

As President and Founder of Syntax Strategic, Jennifer is a leader in the strategic communications sector. She works with a number of clients in the public and private sectors, advising them on their communications strategies and associated business impact. Renowned as an expert in her field, Jennifer is CTV's Communications Commentator, and is often called upon by the media on communications-related topics. Jennifer has twice been named one of the 'Top 25 People in the Capital' by Ottawa Life Magazine, one of Ottawa's 'Top 40 under Forty' by the Ottawa Business Journal and the Ottawa Chamber of Commerce, and was also a finalist for Ottawa's 'Female Entrepreneur of the Year.'

Jennifer Madigan

Vice President, Media + Communications

Jennifer is a veteran communications and journalism professional who has worked in the Canadian news industry for nearly 15 years. Jennifer has planned and executed major projects, managed teams, executed strategic communication plans to various audiences, and has a comprehensive understanding of how to adhere to a vision and strategy. The former Executive Producer for The West Block with Tom Clark, Jennifer is also a former national affairs reporter and videographer, with extensive experience working in the digital sphere through online writing, social media strategy and blogging. Jennifer also previously worked as a National Affairs reporter with A-News and as an on-the-ground reporter in Kandahar, Afghanistan.

Michelle Coates-Mather

Vice President, Government Relations and Public Affairs

Michelle is an experienced, senior leader in public affairs and communications. Over the last 14 years, Michelle has enjoyed a breadth of professional experience in both the public and private sector. She has worked with federal and provincial government Ministers and officials and C-Suite executives with NGOs, Crown Corporations and small business to help them shape and share their stories with their target audiences. A frequent Canadian politics commentator, she brings her political insight and big picture thinking to help Syntax clients design and implement effective outreach campaigns that engage key stakeholders, including government, industry members and the general public. From strategic advice, campaign conception, narrative development and editorial writing, to issues management and message strategy; her ultimate goal is to help her clients effectively communicate their value proposition to ensure outcomes are in line with objectives.

Dana Telfer

Director, Brand + Marketing

With a strong background in event management, marketing, brand integration and strategy, Dana brings nearly 15 years of experience with one of Canada’s leading NHL teams, leading and executing dozens of unique marketing and consumer engagement campaigns and events each year. Understanding the value of strategic and targeted engagement, Dana brings a keen ability to marry research and focus-grouped insights with marketing deliverables to best reach audience segments.

Devon Larock

Director, Finance + Business Operations

With a background in the field of psychology, Devon specializes in client relations and account management. A forward-thinker, Devon has extensive experience in business operations and process management to enhance operations and improve client experiences and communication.

Kayla Bryant

Senior Digital Strategist + Graphic Designer

Kayla is an experienced and skilled senior digital media strategist, who has worked on a variety of multimedia projects ranging from corporate branding and custom illustrations, to social media content, print advertisements and more. Kayla has a wide range of experience working with many different industries and has done work for hundreds of clients in the petroleum, health, not-for-profit, travel sector, and more.

Vanessa Sorgard

Digital Media Strategist + Graphic Designer

Vanessa has close to 20 years of experience in desktop publishing, graphic design and art direction. She has worked on a variety of multimedia projects ranging from marketing campaigns, print collateral, news page layout and design, signage, corporate branding and more. Vanessa began her career in local media and has since developed brand identities for many businesses and professionals in the health and fitness industry. Before joining Syntax, she was a senior designer and creative supervisor for Costco Wholesale Canada. In her 10 years with Costco, Vanessa was responsible for the design and development of high-end print products including brochures, magazines, packaging, training manuals and, frequently, art-directed product photoshoots.

Liane Mamo

Senior Communications Strategist

A creative thinker and effective marketing and communications expert, Liane has over 15 years of experience in a professional sport, partnerships, and brand marketing role as well as the non-profit sector. Specializing in developing local and national strategic marketing plans from concept to execution, Liane has valuable experience in brand management and design, sponsorship, multi-channel promotional campaigns, and event management.

Kerline Hall

Senior Communications Strategist

Kerline is an exceptional strategic communicator and project manager with over eight (8) years’ experience in marketing and communications across the public, private and not-for-profit sectors. Drawing on her background in corporate services, account management and business development, Kerline has an intimate understanding of how to marry the creative energy and communications expertise of the agency with a clients’ unique internal goals and culture to translate business objectives into successful and effective communications campaigns. Her ability to develop engaging and integrated strategies - rooted in research and impact - coupled with her expertise in stakeholder and community relations, has earned the respect and trust of clients nationwide. Since joining Syntax in early 2018, Kerline has successfully helped clients of all shapes and sizes hone their public persona, enhance stakeholder engagement and drive business growth. Kerline brings enthusiasm, unwavering commitment, and dedication to every project she is a part of, ensuring that deliverables are of the highest quality, carried out on time and on budget.

Amanda Deseure

Senior Communications Strategist

Amanda is a strategic and innovative communications specialist with 5+ years’ experience. She brings experience in advocacy, non-profit communications and political management. She is an expert in all things digital media and strives to find creative solutions to complex problems. Amanda has a combined honours degree in Communications and Women and Gender Studies and a Masters of Political Management from Carleton University.

Melissa Cutler

Copy Editor + Quality Assurance Coordinator

Melissa has 10 years of professional experience in the field of research, with a focus on historical documents and specialized media. A Liberal Arts background has endowed Melissa with such key strengths as attention to detail, critical thinking, and articulate writing. She takes pride in the quality of her work and enjoys collaborating with others to achieve their desired result.



In the News



A crisis can hit any time, or you may need to chat strategy. Get in touch below.