Engagement Campaign, Digital Campaign
Challenge Syntax was engaged to create a one-week campaign for Competition Bureau Canada’s annual Switch Week, February 21-27, 2022. The objectives of the campaign were threefold: to encourage consumers to be ‘pro-competition’ by switching or renegotiating their service providers; to expand consumer awareness and influence; and to increase social media engagement from the previous campaign year.
Our Role Syntax generated extensive creative content for the week-long campaign, including simple graphics and unique visuals which supported and promoted Competition Bureau Canada’s call to action to consumers: Stop overpaying and start switching!
Impact Competition Bureau Canada reinforced its national reputation as an important champion for competition and consumer rights during Switch Week 2022, using a series of simple, vibrant, engaging visuals which can also now be used effectively in all future campaigns.