Energy Communications

Energy-Informed. Future-Ready

In energy, communication is essential for navigating policy shifts, market change, decarbonization pressures, and evolving public expectations. It strengthens trust, supports regulatory engagement, and helps organizations lead through transition.

Syntax Strategic’s communications and public affairs support, powered by decades of experience, is purpose-built for the complexities of today’s energy ecosystem.

Who We Are

The Syntax Energy Communications Division is a full-service strategic communications and public affairs practice dedicated to supporting Canada’s complex and rapidly evolving energy ecosystem. With deep experience spanning oil and gas, renewable fuels, electricity markets, bioenergy, and clean transportation, we combine sector fluency with communications excellence.

Our team has spent more than a decade advising and supporting leading organizations across the energy value chain, including:

Canadian Energy Marketers Association
Advanced Biofuels Canada
Canadian Transportation Alliance
Hydro Ottawa
FortisBC
Brookfield Renewable
Scout Energy
Evolugen
Fuels Institute

We understand the strategic, technical, and political realities facing today’s energy organizations, and we help our clients navigate them with clarity, confidence, and impact. From public positioning to regulatory engagement, and crisis response to long-term storytelling, Syntax delivers integrated, end-to-end communications support.

What We Do

1. Strategic Communications & Corporate Positioning

We help energy organizations define their voice, articulate their value, and communicate with purpose.

Comprehensive communications strategy development
Organizational messaging frameworks and narrative architecture
Executive positioning and thought leadership
Stakeholder mapping and influence strategy
Long-term brand and reputation planning
Change and transition communications (M&A, restructuring, market shifts)

Outcome: Clear, consistent communications that align your organization, shape perception, and advance your strategic goals.

2. Public Affairs, Policy, & Regulatory Communications

We translate complex policy and regulatory issues into clear strategies and compelling narratives that influence decision-making.

Policy landscape analysis and regulatory intelligence
Briefings, submissions, and technical-to-public policy translations
Government relations communications support
Coalition-building and public affairs campaign messaging
Industry association communications and member engagement
Regulatory reporting, consultation support, and stakeholder-facing summaries

Outcome: Stronger influence, clearer advocacy, and more effective participation in policy and regulatory processes.

3. Media Relations & Public Narrative Management

We build credible relationships with media and manage the public narrative around your organization and the issues you face.

Proactive media strategy and outreach
Media kits, backgrounders, and press release development
Op-eds, editorial content, and thought leadership placement
Executive and spokesperson media training
Reputation monitoring and rapid response support
Narrative guidance during periods of heightened visibility

Outcome: Greater media impact, stronger storytelling, and reduced reputational risk.

4. Crisis Communications & Issues Management

We provide steady, expert guidance when the stakes are highest, protecting reputations, restoring confidence, and managing risk.

Crisis communications planning and scenario preparation
Issues scanning, risk assessment, and early warning systems
Rapid response communications (internal, external, media, regulators)
Crisis statements, Q&As, holding lines, and briefing materials
Post-crisis recovery strategy and reputation rebuild planning
Support for operational, regulatory, safety, and environmental incidents

Outcome: Controlled, consistent, and strategic communications that protect your organization when it matters most.

5. Technical Communications for Energy, Fuels, & Clean Technologies

We specialize in translating complex energy, engineering, and market concepts into accessible communications for diverse audiences.

White papers, sector reports, and technical explainers
Decarbonization, renewable fuel, and emissions-related communications
Market insights and trend analysis for electricity, fuels, and infrastructure
Data visualization and infographics for technical content
Communications support for clean fuels, hydrogen, storage, and emerging technologies

Outcome: Clarity and credibility on even the most technical topics.

6. Digital Communications & Integrated Campaigns

We combine sector expertise with digital strategy to amplify your voice across platforms.

Digital advocacy campaigns and targeted outreach
Social media strategy, content development, and channel management
Web copy, newsletters, stakeholder updates, and member communications
Multimedia content: videos, animations, infographics, and explainers
Analytics, performance measurement, and optimization

Outcome: Stronger engagement, expanded reach, and measurable impact.

Why Syntax

Deep Energy Sector Expertise – We understand the operational, regulatory, and market realities of energy systems, allowing us to communicate with authority and precision.
Full-Service Communications Capability – From strategy to execution and crises to campaigns, we provide integrated end-to-end support.
Trusted by Leading Organizations – Our long-term partnerships demonstrate reliability, professionalism, and proven results.
Clear, Impactful Storytelling – We make the complex simple, the technical understandable, and the strategic compelling.
Responsive, Agile, and Confidential – We are built to support organizations facing fast-moving issues and evolving stakeholder environments.

Ready to move forward?

Let’s build the communications capacity your organization needs to power Canada’s energy future.
Contact us today.