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Town of Petawawa
Project type
Brand development, visual identity, signage, and apparel
The Town of Petawawa, located at the gateway to Algonquin Park, partnered with Syntax to modernize its visual identity and better reflect its natural character and growing momentum. Through extensive community engagement and research, a clear story emerged of a town rooted in strength, connection, and natural beauty. Syntax delivered a refreshed, cohesive brand including a new logo, contemporary typography, bold colour palette, and redesigned wayfinding signage and apparel, creating a timeless identity that strengthens local pride and positions Petawawa as a welcoming, forward-looking destination for residents, visitors, and investors.