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Ottawa, ON – The Town of Petawawa has selected a leading Canadian communications agency, Syntax Strategic, to develop its new brand identity. The initiative marks an exciting step forward in defining the community’s unique strengths, character and vision for the future. The rebranding project includes developing a new visual identity and a refreshed narrative that reflects Petawawa’s dynamic growth, natural beauty and strong sense of community. “Petawawa is a proud and evolvi

Ottawa, ON – KTS Properties, a boutique, female-led real estate development firm in Ottawa, has officially launched its new brand identity – an elegant, community-rooted refresh that was developed in collaboration with its agency of record, Syntax Strategic (Syntax). The rebranding initiative, now live across KTS’s platforms and properties, introduces a new visual identity, refined messaging and a modern digital presence. From logo design to narrative strategy, the work refle

Vancouver, B.C. – September 16, 2025 – Canada’s leading strategic communications firm, Syntax Strategic (Syntax), is expanding its national footprint with a new presence in Vancouver, British Columbia. Already serving clients in B.C. and across the country, Syntax’s move demonstrates a growing commitment to Western Canada. Syntax’s Vancouver expansion will be led by Michelle Johnston, Vice-President, Communications. Michelle brings over a decade of high-stakes communications

OTTAWA — September 9, 2026 — JJennifer Stewart, Founder and CEO of Syntax Strategic, has been named a 2026 Canada’s Most Powerful Women: Top 100 Award Winner in the Entrepreneurs category, recognizing her leadership, entrepreneurial achievement and impact across business and community. Stewart founded Syntax Strategic and has grown it into one of Canada’s leading strategic communications agencies, with offices in Ottawa and Vancouver. Under her leadership, Syntax has become a

Engaging with government officials and policymakers can feel like an uphill battle for organizations unfamiliar with the processes of political advocacy. Government relations is a vital tool for businesses and nonprofits alike, allowing them to influence policy, gain support for initiatives, and drive change. At Syntax Strategic, we specialize in demystifying the government relations process, advocating on behalf of our clients, and ensuring their voices are heard at the high

When it comes to corporate events, the devil is in the details. From strategic planning to flawless execution, every element matters. Whether it’s a product launch, a gala, or a business conference, managing a successful event requires precision, organization, and creativity. Syntax Strategic is known for managing seamless corporate events that not only meet but exceed expectations, allowing businesses to showcase their brand while ensuring a memorable experience for attendee

When a crisis hits, the way your organization communicates with stakeholders can make or break your reputation. Whether it’s a data breach, a legal issue, or an internal scandal, the pressure to respond quickly and effectively can be overwhelming. That’s where Syntax Strategic comes in. We specialize in crisis communications, helping organizations develop a strong strategy to mitigate damage, protect their reputation, and navigate the storm with confidence. What is Crisis Com

Q: Jennifer, what’s the first thing an organization should do when facing a crisis? Jennifer Stewart: The very first step is to stay calm and establish your end goal immediately. Ask yourself, "What’s the best possible outcome here?" A clear vision of the endpoint is critical because it anchors every decision and communication that follows. With that end in mind, you can start to form a plan that’s both strategic and responsive. Q: How important is transparency in crisis mana

In today’s market, consumers are not just looking for products; they’re searching for brands that align with their beliefs and values. Effectively communicating your company’s values through your brand creates a deeper connection with your audience, setting you apart in a crowded landscape. Here’s how companies can make their brand a powerful voice for their core values. 1. Start with Authenticity: Know Your Values Inside Out Before projecting values outward, it’s crucial to

With the American election season coming to a close, podcasts have emerged as a powerful platform for political messaging, particularly among younger and upcoming generations. President-Elect Donald Trump and current Vice President Kamala Harris’s recent appearances on popular shows like The Joe Rogan Experience and Call Her Daddy illustrate how podcasts offer a unique and unfiltered space for politicians to connect with audiences while influencing public opinion. As of Novem

When It Hits the Fan: Managing a Crisis in Politics In politics, it’s not a matter of if a crisis will hit—it’s when. And how you handle it will define not just your campaign, but your credibility. From off-the-cuff comments to policy missteps to third-party revelations, crises can snowball in seconds. But the best political teams don’t panic—they prepare. Here’s how to manage a political crisis with clarity, control, and integrity: 1. Don’t Hide Silence is not strategy. In a

As campaign season ramps up, I’ve been thinking about what makes political messaging stick. The truth is, the best campaigns aren’t the ones that say the most—they’re the ones that say the right things, with clarity and heart. Whether you’re on the trail or behind the scenes, these are a few timeless truths I always come back to. 1. Know the End Game Before you say a single word, ask yourself: What do I want people to do with this message? Are you trying to earn votes, start

Accessibility in graphic design refers to creating physical and digital communications materials that can be used and understood by as many people as possible, regardless of their abilities, disabilities, or sensory differences. As the digital world expands, the benefits of accessibility become increasingly apparent. Most importantly, digitally accessible documents, images, and interfaces are essential for ensuring all individuals can access information and resources that a

Fresh off maternity leave, I stepped into a new chapter: a VP role at a full-service communications agency after over a decade in politics and after becoming a mom. The transition between those worlds was intense. Politics moves fast: you're constantly on the go, taking calls at all hours, riding the emotional highs and lows of wins and losses. Then came motherhood, a rhythm not so different, but filled with even more unpredictability, intensity, and purpose. Then, the ultima